When I noticed that this film will be on the local cinema, I promised to myself that I...
I believe every marketer is familiar with this project management triangle. There are good, cheap and fast but client only can pick two. But in the practice, client wants three of them. People always want to get the best as fast as possible but with the minimum expense. If we were the customer, we also want that kind of things too, right? It is the economic principle that runs this world: minimum cost with maximum profit. That is why, there were many people said that iron triangle didn’t work anymore this day.
Well, in this writing I don’t want to judge what is right and what is wrong. I just want to share how I define the client’s need through the iron triangle. We always want to give the best for our clients. When a client comes to us, we’re not getting our role only as the agency but also in the client side. When does the client need it to be done? How much is the budget the client can provide? What is the best choice for the client? As I tell you before, we all know the answer that client will give to us if we asked client to choose between good, cheap, or fast. We need to choose it for the client’s sake based on the need not want.
Then, these are how I define good, cheap and fast:
1. Good - is referring to a project that needs special equipment or treatment,
2. Cheap - is referring to a project that has a tight budget,
3. Fast - is referring to a project that has to be done in a short time.
With this, you can easily define your client need. But remember, it doesn’t mean that a cheap fast outcome will be bad. The cheap fast is also can be a ‘good’ one without special equipment or treatment. :)
Well, in this writing I don’t want to judge what is right and what is wrong. I just want to share how I define the client’s need through the iron triangle. We always want to give the best for our clients. When a client comes to us, we’re not getting our role only as the agency but also in the client side. When does the client need it to be done? How much is the budget the client can provide? What is the best choice for the client? As I tell you before, we all know the answer that client will give to us if we asked client to choose between good, cheap, or fast. We need to choose it for the client’s sake based on the need not want.
Then, these are how I define good, cheap and fast:
1. Good - is referring to a project that needs special equipment or treatment,
2. Cheap - is referring to a project that has a tight budget,
3. Fast - is referring to a project that has to be done in a short time.
With this, you can easily define your client need. But remember, it doesn’t mean that a cheap fast outcome will be bad. The cheap fast is also can be a ‘good’ one without special equipment or treatment. :)
Kemarin saya baru saja mengirimkan barang dengan ukuran yang cukup besar. Di jasa pengiriman, ada 2 cara menghitung...
In making your own resolution list, you have to be honest to yourself and do it right now....
res·o·lu·tion
\ˌre-zə-ˈlü-shən \
(noun) the act of finding an answer or solution to a conflict, problem.
Resolution has a strong bond with new year celebration. Yes, a new year, new clothes, and back to the beginning. Just like what I am doing right now, I am writing about resolution as the hot topic in this new year.
Resolution as defined by Merriam-Webster dictionary is an act or doing something not talking about something. It is just many people said, "Easier said than done." I can freely said that, "I can fly," even if the fact is human can not fly (without airplane, helicopter, spaceship or other futuristic gadget).
In this year, I make a simple resolution with facing the things that I like which I know it is not good for my health. Are you already have those kind of things in your mind? Then, let's begin our resolution with writing about those things and divide it into 4 human needs:
1. Physical
It will be such a waste if you are still young, your life just happened but your physical health is already weakened. Did you already have your 30 minutes in everyday to do physical exercise?
2. Social
Human is social being, even if you define yourself as an introvert person, you still need other people existence in your life. Just making your working partner or your beloved one a cup of tea in a morning is not a big deal isn't it?
3. Mental
Knowledge born from curiosity. As René Descartes said, “Cogito ergo sum (I think therefore I am)," in my opinion, it is a must for us to keep using (not always) our brain. With this behavior, then age will not matter to our productivity, just like a director of Taman Safari Indonesia, he is just like a 40-year-old man. Have you add some new knowledge today?
4. Spiritual
If you read this word, you must be thinking that it will be about the Creator of the universe. Yes, that's right. But, calm down, I will not ask you about that. It is your private business between you and God. Spiritual need is not only talk about religion, but also how we see through ourselves and be grateful. Have you reflect what you have been done and plan what you will do next?
I believe that you have things in your mind to make yourself improvement, but I recommend you to write only 1 statement for each need. If your resolution become more focus and specific, then the success rate is surely high. Happy doing your resolution!
Example of resolution list.
res·o·lu·tion
\ˌre-zə-ˈlü-shən \
(noun) the act of finding an answer or solution to a conflict, problem.
Resolusi sangat akrab hubungannya dengan tahun baru. Ya, tahun baru, baju baru, dan kembali lagi ke garis permulaan yang baru. Seperti yang sedang saya lakukan, saya menuliskan tentang resolusi di tengah kehangatan topik awal tahun baru ini.
Resolusi seperti yang telah didefinisikan dalam kamus Merriam-Webster merupakan sebuah aksi atau tindakan, bukan perkataan. Benar kata orang-orang, “Berkata-kata lebih mudah daripada bertindak.” Bisa saja saya berkata, “Saya bisa terbang,” sedangkan pada kenyataannya manusia bagaimanapun tidak bisa terbang (tanpa pesawat, helikopter, kapal luar angkasa atau benda-benda ajaib masa depan lainnya).
Pada tahun ini, saya membuat resolusi sederhana yakni dengan melawan hal-hal yang saya sukai atau seringkali saya lakukan padahal itu merupakan hal yang saya pahami merupakan hal yang tidak baik. Apakah anda sudah tau “hal-hal tidak baik” yang paling anda sukai? Mari kita mulai resolusi tahun ini dengan menuliskan hal-hal tersebut yang dibagi ke dalam 4 kebutuhan dasar manusia:
1. Fisik
Akan menjadi sia-sia apabila usia anda masih muda, kehidupan baru dimulai tetapi kesehatan fisik anda sudah tidak baik. Apakah anda sudah mengkhususkan waktu setidaknya 30 menit untuk berolah raga setiap harinya?
2. Sosial
Kodratnya manusia adalah mahluk sosial, bahkan mereka yang mengkategorikan dirinya adalah pribadi yang introvert pun butuh kehadiran orang lain dalam kehidupan mereka. Sekedar membuatkan rekan kerja atau orang yang anda kasihi di pagi hari tidak akan mencelakakan anda bukan?
3. Mental
Pengetahuan lahir disebabkan sebuah keingintahuan. Seperti kata seorang cendekiawan, René Descartes, “Cogito ergo sum (aku berpikir, maka aku ada),” menurut pandangan saya, manusia harus terus (bukan selalu) menggunakan otaknya maka usia senja pun tidak akan menghalangi untuk tetap produktif, seperti halnya direktur dari Taman Safari Indonesia, yang menurut saya, masih seperti layaknya manusia di usia 40 tahun. Sudahkah anda menambah pengetahuan baru hari ini?
4. Spiritual
Kalau anda membaca kata ini, pasti yang anda pikirkan terpaut dengan Pencipta dari alam semesta. Ya, itu benar. Tetapi, tenang saja, saya tidak menuntut anda untuk taat beribadah pada agama yang anda jalani karena itu adalah urusan pribadi anda dengan Tuhan. Kebutuhan spiritual tidak hanya membahas mengenai agama, tetapi juga bagaimana kita menyelami diri kita dan mensyukuri kehidupan ini. Sudahkah anda merenungi pencapaian anda dan merancang target di hari esok?
Saya percaya banyak sekali yang ingin anda tingkatkan dari diri anda yang sekarang, tetapi saya menyarankan anda untuk menuliskan masing-masing 1 pernyataan saja. Semakin fokus dan spesifik resolusi anda, maka peluang keberhasilannya akan semakin besar. Selamat mengerjakan resolusi anda!
Contoh daftar resolusi tahun baru.
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Nathasia
Aspiring Writer
All you need is 20 seconds of insane courage and I promise you, something great will come of it.
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