I believe every marketer is familiar with this project management triangle. There are good, cheap and fast but client only can pick two. But in the practice, client wants three of them. People always want to get the best as fast as possible but with the minimum expense. If we were the customer, we also want that kind of things too, right? It is the economic principle that runs this world: minimum cost with maximum profit. That is why, there were many people said that iron triangle didn’t work anymore this day.

Well, in this writing I don’t want to judge what is right and what is wrong. I just want to share how I define the client’s need through the iron triangle. We always want to give the best for our clients. When a client comes to us, we’re not getting our role only as the agency but also in the client side. When does the client need it to be done? How much is the budget the client can provide? What is the best choice for the client? As I tell you before, we all know the answer that client will give to us if we asked client to choose between good, cheap, or fast. We need to choose it for the client’s sake based on the need not want.

Then, these are how I define good, cheap and fast:
1. Good - is referring to a project that needs special equipment or treatment,
2. Cheap - is referring to a project that has a tight budget,
3. Fast - is referring to a project that has to be done in a short time.

With this, you can easily define your client need. But remember, it doesn’t mean that a cheap fast outcome will be bad. The cheap fast is also can be a ‘good’ one without special equipment or treatment. :)